In Switzerland, as in the rest of western Europe, the legal situation of gay people has improved greatly over the past few decades. Far removed from the situation in certain emerging or developing countries, the lesbian, gay, bisexual, transsexual, transgender and intersex (LGBTI) community has rights that are recognized and protected. However, perceptions of homosexuality are still often limited to sex, whereas, like any love story, it's a matter of love above all else!

Dialogai is a Swiss organization that was founded in Geneva over 30 years ago. As part of the International Day against Homophobia and Transphobia 2014, Dialogai is highlighting the public expression of affection between people of the same sex. A short slideshow that is being shown on public transport in the city is designed to show that love doesn't discriminate. The images feature a heterosexual couple, a lesbian couple and a male gay couple embracing in a very modest manner, similar to the everyday gestures that give lovers away, in contrast to the erotic images with which the media are swamped.

Younger members of society, such as those featured in the campaign, often experience difficulties in expressing their affection. At that age it is vital for the development of their personality that they avoid such repression. Young LGBTI people are between two and five times more likely to attempt suicide, and 75% of these attempts occur before the age of 25. Online social networks are partly to blame, because they amplify the power of harassment by extending far beyond the traditional boundaries of schools or universities. It is therefore important that the issue of homosexuality remains visible on these networks, and that they are used to spread positive messages, such as zero discrimination.

Support for the campaign has been received from the Canton of Geneva. The involvement of the authorities on behalf of the LGBTI community is both symbolically and financially significant, and partnerships with the authorities have made it possible to develop long-term, specially tailored projects that provide services with specially-trained staff in such a way that the issue of homosexuality can be approached confidently.